At 3Victors, competitive intelligence is only as strong as the data that powers it. That’s why our solutions are built on Iris, 3Victors shopping data repository of stable, enriched, and real-time data powering pricing decisions and enabling innovation in dynamic offer optimization.
Data sources
3Victors combines proprietary, partner, and participant-based data into a single standardized stream of flight shopping data. Sources include:
Direct airline APIs—Shopping data sourced directly from airline systems
Streaming data feeds—Continuous shopping data from carrier platforms and partners
GDS EDIFACT—High-coverage content from traditional distribution systems
OTA & metasearch APIs—Price points from where consumers turn to comparison shop
Web scraping—Strategically applied data to fill coverage gaps
Iris Flight Shopping Data Repository
Iris isn’t just a data repository—it’s a strategic advantage. Built for scale, transparency, and future-facing innovation, Iris supports all 3Victors solutions with the most up-to-date and reliable view of the competitive marketplace.
PriceEye customers that contribute shopping data to Iris receive time-relevant shopping data and, in return, gain access to the highest quality competitive dataset available.
Why contribute?
Enable real-time insights
Dynamic pricing demands dynamic data. Airlines that participate in Iris help enable the real-time insight airlines need to confidently monitor the competitive landscape and adjust pricing strategies as markets shift—hour by hour, not day by day.
Shape tomorrows AI infrastructure
Iris is not only the foundation for 3Victors solutions like PriceEye, but the AI-powered airline retailing tools of the future. By contributing your data to Iris, you don’t just access better content—you help shape a smarter, more complete ecosystem for dynamic offer creation and AI-powered decision tools.
How contribution works
Participation in Iris is based on a simple principle: the more you contribute, the more you receive. PriceEye customers that share their shopping data gain access to enriched, competitive data at greater variety, velocity, and volume.
Contribute via APIs, GDS, or streaming feeds
No data reformatting required; any format is accepted
Direct airline APIs—Shopping data sourced directly from airline systems
Streaming data feeds—Continuous shopping data from carrier platforms and partners
GDS EDIFACT—High-coverage content from traditional distribution systems
OTA & metasearch APIs—Price points from where consumers turn to comparison shop
Web scraping—Strategically applied data to fill coverage gaps
Dynamic pricing demands dynamic data. Airlines that participate in Iris help enable the real-time insight airlines need to confidently monitor the competitive landscape and adjust pricing strategies as markets shift—hour by hour, not day by day.
Iris is not only the foundation for 3Victors solutions like PriceEye, but the AI-powered airline retailing tools of the future. By contributing your data to Iris, you don’t just access better content—you help shape a smarter, more complete ecosystem for dynamic offer creation and AI-powered decision tools.
Contribute via APIs, GDS, or streaming feeds
No data reformatting required; any format is accepted
Input
Customer input file
Iris
Flight shopping data repository
Airline.com
Airline APIs
GDSs
MSEs
OTAs
Scraping
PriceEye
Everything here is configurable down to the customer/profile level.
Substitution / retries
Enrichment
Data cleansing
Filter by
Duration
Price
Stops
Connection
Carrier/JB
MKT Share
Augment
Taxes
FBC
RBD
Brands
OAG [FLT/CXR]
Output
Flexible format
