About
We merge travel industry expertise with cutting-edge data science.
Our mission is to enable our partners to unlock insights and drive revenue growth by harnessing the power of travel data.
Contact us
Our mission is to enable our partners to unlock insights and drive revenue growth by harnessing the power of travel data.
Contact us3Victors was founded in 2018 to address the evolving needs of the travel industry: to efficiently manage the increasing volumes of data in a world of dynamic offers and enable real-time insights. By leveraging AI, we efficiently manage the Variety and increasing Volume of travel content, delivering complete data with industry-leading Velocity.
Dedicated to transforming how the travel industry harnesses the power of data, we deliver industry-best data to enable our partners to discover actionable insights and make informed business decisions.
In 2023 we were acquired by ATPCO, the airline industry’s leader in pricing and retailing solutions. This acquisition enables both ATPCO and 3Victors to utilize new data sets, machine learning, and AI to enhance our ability to build and implement the framework and solutions the industry requires for the future of modern airline retailing.
The 3 Vs (variety, velocity, and volume) are the three defining characteristics of big data.
Variety refers to the different types of data, such as structured, unstructured, and semi-structured, that can be processed and analyzed.
Millions of flight shopping offers from hundreds of sites feed 3Victors. This includes endless flight and price combinations, covering the lowest fares, fare brands, and cabin classes. 3Victors' comprehensive view of the marketplace ensures you have all the information needed for informed pricing strategy decisions.
Velocity refers to the speed at which this data is generated and processed.
Airlines are shifting from traditional static prices to dynamic pricing. A once-a-day market snapshot is no longer sufficient for informed pricing strategy decisions. 3Victors ensures you receive the freshest travel data for near real-time analysis.
Volume refers to the massive amount of data generated across all industries.
Flight shopping generates petabytes of data daily, requiring distributed storage systems and big data technologies. With over 1 billion user-initiated queries per day, 3Victors efficiently and reliably manages the storage of historical flight shopper insights.
Chris joined ATPCO in 2019. Leveraging more than 30 years of commercial airline and consulting experience, he assists ATPCO’s partners in achieving their financial objectives by optimizing their use of the ATPCO solution suite. His background in supporting effective commercial strategies along with his passion to de-commoditize the airline shopping experience complements the airline pricing and retail models enabled by ATPCO. Before joining ATPCO, Chris held leadership positions at Delta Air Lines and Four Corners Consulting Group.
Rick Seaney is the Vice President of Innovation at 3Victors, following the successful acquisition of 3Victors, Inc. by ATPCO in late 2023. Rick was the co-founder and CEO of 3Victors, a groundbreaking big-data travel analytics startup that secured venture funding in early 2020. As the VP of Innovation at ATPCO/3Victors, Rick drives the company's innovation efforts, shapes its vision, and oversees its execution and development. He is dedicated to catalyzing the transformation of the travel ecosystem, advocating for real-time data-driven decision-making as the travel industry's future.
Graeme Wallace is the VP of Technology - 3Victors. He has more than 20 years experience as CTO of various startups - latterly 3Victors. His primary role is to lead the development of PriceEye, DemandView and future products based upon airline pricing data collected at scale. Whilst being an avid adopter of new technologies (serverless, event driven architectures etc), Graeme has been a Hadoop/Spark user for over a decade, and a Java developer since 1996.
Carrie has led product management for a host of ATPCO’s data products including Ancillary Revenue Solutions, Optional Services, and Branded Fares as well as Carrier-Imposed Fees, Ticketing Fees, and Reissues and Refunds. Today, Carrie’s passion for airline retailing continues as she leads product management for 3Victors. Before joining ATPCO in 2006, Carrie spent 11 years with American Airlines and almost 10 years at Sabre, where she focused on fares and pricing development.
Stan’s primary focus is to educate airlines and associated travel companies about 3Victors data and analytic solutions. Stan has been in the travel industry for 10+ years, supporting revenue management and pricing operations across airline, hospitality, and rental car companies. Before entering the travel industry, Stan was a publisher of multiple magazines and produced dozens of conferences in the software development industry.
Will is a travel industry enthusiast and airline pricing expert with over 15 years of airline industry experience. His expertise includes revenue management, airline pricing, and competitive business intelligence. He currently leads airline content acquisition initiatives for 3Victors.
George is an expert in airlines and advanced analytics, with over a decade of hands-on experience in airline pricing, revenue management, shopping, and competitive data products. He leads the data science initiatives and is a driving force in the evolution of product development at 3Victors.
Bo Nottingham is Head of Operations and reports to Chris Phillips. Prior to 3Victors, Bo was with FareCompare. She is based in Durango, Colorado which has a population of approximately 20,000 of mainly outdoor enthusiasts. She is a certified scuba diver and enjoys cooking and hosting dinner parties.
