3Victors Recognized as “AI Company of the Year” in 2024 TravelTech Breakthrough Awards Program
Prestigious Annual Awards Program Recognizes Standout Travel Technology Companies, Products, and Services Around the World
DULLES, Virginia – June 27, 2024 – 3Victors, the first-of-its-kind travel data analytics as a service company, today announced it has been selected as “AI Company of the Year” in the second annual TravelTech Breakthrough Awards program conducted by TravelTech Breakthrough, a leading independent market intelligence organization that evaluates and recognizes standout travel & hospitality technology companies, products and services around the globe.
3Victors, which was acquired by ATPCO in December 2023, has two solutions it offers the travel ecosystem that cemented its win in the “AI Company of the Year” category. PriceEye is a competitive intelligence solution, delivering shopping data enriched with data from multiple sources using AI. PriceEye provides a better way to understand pricing structures at competitor airlines, allowing analysts to recommend pricing action, construct narratives and prepare performance reports with a more complete view of the market.
3Victors’ DemandView leverages AI to identify non-human intent and filter out bot searches, providing analysts with an accurate picture of market demand. This data informs functions across airlines such as revenue management, yield management, data science, and marketing, enabling them to adjust forecasts, optimize schedules, and improve their marketing spend ROI.
“Receiving the ‘AI Company of the Year’ award from TravelTech Breakthrough is a great milestone for us, especially following our acquisition by ATPCO in December, 2023. Obtaining complete and accurate competitive shopping data for airlines can be difficult and resource intensive, with providers delivering outdated or untimely data,” said Rick Seaney, Co-Founder & Chief Innovation Officer of 3Victors. “Our goal is to reside at the cutting edge of airline competitive pricing intelligence and demand forecasting while also delivering solutions that provide clarity for airlines and other companies. Providing successful airline pricing strategies depends on access to accurate and comprehensive real-time information of the sort that we will continue to mine and share.”
The mission of the annual TravelTech Breakthrough Awards program is to conduct the industry’s most comprehensive analysis and evaluation of the top technology companies, solutions and products in the travel & hospitality technology industry today. This year’s program attracted thousands of nominations from over 12 different countries throughout the world.
“3Victors is paving the way for the industry to utilize AI for offer creation. For airlines today, understanding travel demand and market position is more important than ever. However, with almost 60 percent of travel searches being performed by bots for web scraping, getting a true signal of human intent can be difficult,” said Bryan Vaughn, Managing Director of TravelTech Breakthrough Awards. “With advanced ML and AI, PriceEye provides complete, accurate, and relevant data with speed and flexibility. This complete and reliable competitive pricing data is exactly what the industry requires for the future of modern airline retailing.”
About 3Victors
3Victors is the first-of-its-kind travel data analytics company, transforming how the travel industry harnesses the power of data and leverages AI. In 2018, 3Victors was founded on the 3V’s of big data, managing the increasing variety and volume of travel data with industry-leading velocity. 3Victors delivers industry-best data to enable its partners to discover actionable insights and make informed business decisions. Acquired by ATPCO in 2023, 3Victors is shaping the future of travel insights. To learn more visit 3victors.com.
About TravelTech Breakthrough
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the TravelTech Breakthrough Awards program is the premier awards and recognition platform devoted to honoring excellence in travel & hospitality technology products, services, and companies around the world. The TravelTech Breakthrough Awards provide public recognition for the achievements of travel technology companies and products in categories that include Property Management, Reservations Platforms, Airline Operations, Travel Analytics and more. For more information visit TravelTechBreakthrough.com.
Tech Breakthrough LLC does not endorse any vendor, product or service depicted in our recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose.
